From tradition to innovation: Young farmer transforms agri-business in Santiago City
In Santiago City, Isabela—where farming has long been a way of life—a new wave of young agriculturists is redefining the industry through innovation and enterprise.
One of them is Christian Paolo Magsino, a young farmer-entrepreneur whose journey highlights resilience, forward thinking, and a strong commitment to the future of Philippine agriculture.
His story is featured under kWELLA (Knowing Wins of Exceptional Entrepreneurs and Local Livelihood Advocates), a program of the Department of Trade and Industry (DTI) Santiago City Satellite Office that recognizes outstanding micro, small, and medium enterprises (MSMEs) contributing to local economic growth.
What started as a small, family-run farm has evolved into a diversified agri-enterprise. BH Roque Integrated Farms, originally managed by his grandparents, began with traditional palay production and later became a seed-growing partner of the Philippine Rice Research Institute, strengthening its role in the agricultural value chain.
At just 22 years old, Magsino took over the farm in 2018 during a challenging period marked by the implementation of the Rice Tariffication Law, which disrupted the local rice sector. Instead of retreating, he chose to innovate.
He introduced an integrated farming system, expanding into poultry production and eventually hydroponics. This diversification not only modernized operations but also created multiple income streams, helping the farm withstand market uncertainties.
Beyond business growth, Magsino found a deeper purpose. During his time at the Philippine Center for Postharvest Development and Mechanization, he became aware of the country’s aging farming population and the lack of youth engagement in agriculture.
Motivated by this reality, he began advocating for farming as a viable and meaningful career for young Filipinos.
His journey, however, came with challenges. As a young leader, he needed to gain the trust of experienced farmers while managing a growing enterprise. Introducing mechanization and modern practices proved difficult, and he encountered production setbacks and financial pressures along the way.
Despite these hurdles, he remained focused on his mission.
Support from the Department of Trade and Industry played a crucial role in the farm’s growth. Through KADIWA programs and trade fairs, BH Roque Integrated Farms expanded its market reach, bringing products like fresh lettuce and brown eggs to more consumers. Financial assistance also helped the farm recover after a typhoon damaged its greenhouse.
Today, the farm serves as a model of sustainable agriculture, producing food without antibiotics or harmful pesticides—appealing to health-conscious consumers and those with specific dietary needs.
Looking ahead, Magsino aims to establish a certified organic production area, reinforcing the farm’s commitment to safe and environmentally responsible farming. More importantly, he is building a legacy for his family and inspiring the next generation of farmers.
He shares a simple but powerful message to aspiring entrepreneurs: resilience is key. While setbacks are inevitable, staying grounded in one’s purpose can lead to growth and success.
At a time when agriculture faces increasing challenges, Magsino’s story shows that innovation, determination, and a willingness to adapt can cultivate lasting change in the industry.
NPO News Team | Philippine Information Agency - PR
